Carpe Diem is a fictitious wine company located in Bordeaux, France. Designed to reinforce the meaning behind the name “seize the day”, the C and D create a simplified but contemporary sun and moon that allude to the passage of time. The minimalistic and bold mark reinforces the image of strength for their customer. The brand identity to include the signature mark is executed and carried through the Stationary Package, Wine Label, Box, Splash page, Homepage and Annual Report.