A Hawaiian ukulele manufacturer, IMUA Ukulele Inc., was established in 2012. While the client specified the Imua font and ukulele head inlay, the thin line logo and ukulele body shape convey the elegance and high quality of the new brand. The neck of the logo echos the ukulele head inlay, and also represents Imua's "i". The brand identity is executed and carried through the logo, tag, sign and T-shirt. Several years later, the client requested a more readable font for the logo, and a head inlay with an ukulele body shape.